Profile of the Aryan Warriors Prison Gang

Profile of the Aryan Warriors Prison Gang The Aryan Warriors is a criminal gang that operates inside the Nevada prison system and in certain communities in Nevada. They offer protection to white inmates if they join the gang. History The Aryan Warriors began in 1973 in the Nevada State prison system. The gang, designed after the California gang the Aryan Brotherhood, claimed to be intended to protect whites against attacks from black prisoners. After seeking a charter membership from the AB and being turned down, the AW gang was on its own. About a year into its creation the gang, who up to now was unable to organize, was taken over by an older inmate doing a life sentence named The Pope. Familiar with the way the AB gang worked, The Pope began to organize and structure the Aryan Warriors. He established rules for all gang members to follow and a hierarchy of leadership. Building up the physical strength of the AW became a priority. Focusing on its enemy, primarily black inmates, became its target. Building the gangs reputation for violence and selecting future members based on their strength and violent backgrounds became its mission. Gang Structure The Pope designed a structure of leadership for all to follow. To this day members adhere to a written manifesto which establishes positions or ranks within the gang, such as horn holders (leaders), bolt holders (full members), prospects (potential members), and associates (non-members who are affiliated with the organization.) In order to become a full member, a prospect is required to perform a violent act as dictated by the horn blowers. Once they do it they become bolt holders and are tattooed (or branded) with lightning bolts on the inside of their left biceps. To rise to the next level, horn holders, they must perform a more serious violent act, which often includes murder. Once completed they are given a tattoo with a Viking helmet with the letters AW, which is put on their left upper chest. Horn-blowers, under the direction of the top leader, are in charge of running all gang activities. Black Gangs Rise to the Threat Not willing to succumb to the Aryan Warriors, the black inmates organized the Black Warriors and duplicated much of the AW symbols, like the helmet with a horn. Power struggles began to go on in the prison yard, a place the black inmates had long controlled and a war between the two gangs became imminent. The Aryan Warriors Prepare for War The Aryan Warriors had been manufacturing weapons inside prison and with the impending war with the Black Warriors close at hand, production sped up. They also met with Native American inmates who had also been in conflict with the BWs, and the two groups made a pact to fight on the same side to bring down the BWs. The showdown occurred in the prison cafeteria and the blacks, many unarmed and taken by surprise by the AWs and Native attackers, lost the battle. The whites and the Natives now had full control of the prison yard. The Thirst for More Power Now in control, the Aryan Warriors sought more power and began going after those who they were supposed to be protecting - white inmates. Intimidation and threats were used to extort money from white inmates and their families. Those who refused would be beaten and sold as prison yard prostitutes. Instead of focusing on protection, the AW was now focused on drug distribution, extortion, and weaponry. Aryan Warriors or Aryan Witnesses? On November 5, 1980, a group of AWs murdered an inmate, Danny Lee Jackson, who they suspected to be a snitch. They then bragged about it in the prison yard. The murder and the boasting turned out to be a fatal mistake for the gang. Robert Manly was a young prison deputy with an eye on the future. His door to the future opened when given the responsibility to find out who murdered the inmate. The AW, who had spent years extorting inmates, had many enemies willing to talk to Manly. This gave the deputy enough information to corner AW gang members, many of who rolled over and became state witnesses. In return, several received early releases. No longer having any hope of charter membership into the AB and with many of its members gone, the AW had lost most of its power. Its leader, The Pope, died in 1997, which proved to devastate the gangs power even more. Aryan Warriors Today Prison officials say that today the AW, now numbering about 100 members, still asserts control over other prisoners by using violence, including murder and attempted murder, assaults and extortion. They also corrupt guards, extort money and favors from prisoners and their families, distribute illegal drugs, and run extensive illegal gambling operations. The Aryan Warriors also operate a street program in Las Vegas, Reno, and Pahrump, in which members, associates, and girlfriends distribute drugs, steal or fraudulently obtain identification and credit cards, commit other crimes, and smuggle drugs into the prisons. Members use the money earned in the street program to support other criminal activities of the gang and to financially support incarcerated Aryan Warrior leaders. On July 10, 2007, 14 Aryan Warrior gang members were indicted and charged with murder, attempted murder, extortion, operating an illegal gambling business, identity theft and fraud, and drug trafficking. Michael Kennedy, an admitted leader of the Aryan Warriors pleaded guilty to racketeering conspiracy in a related case. Seven of the 14 pleaded guilty to various charges and on July 9, 2009, five were found guilty. With the leader and other top gang members out of commission the future of the Aryan Warriors is questionable, however, some prison officials feel that this type of attention could actually strengthen the AW with other members moving into the now-vacant positions of leadership. Source: Criminal Intelligence Bureau

Justification Definition and Examples in Typesetting

Justification Definition and Examples in Typesetting In typesetting and printing, the process or result of spacing text so that the lines come out even at the margins. The lines of text on this page are left justifiedthat is, the text is lined up evenly on the left side of the page but not on the right (which is called ragged right). As a general rule, use left justification when preparing essays, reports, and research papers.See Examples and Observations below. Also see: Choosing a Style Manual and Documentation GuideIndentationStyle Guide Examples and Observations Research papers follow a standard presentation format. . . . Do not right-justify (align) your paper. The right margins should be ragged. Your computer will automatically justify your left margin.(Laurie Rozakis, Schaums Quick Guide to Writing Great Research Papers. McGraw-Hill, 2007)Manuscript Guidelines (Chicago Style)To avoid the appearance of inconsistent spacing between words and sentences, all text in a manuscript should be presented flush left (ragged right)that is, lines should not be justified to the right margin. To leave enough room for handwritten queries, margins of at least one inch should appear on all four sides of the hard copy.(The Chicago Manual of Style, 16th ed. The University of Chicago Press, 2010)Full JustificationLeft-justified margins are generally easier to read than full-justified margins that can produce irregular spaces between words and unwanted blocks of text. However, because left-justified (ragged-right) margins look informal, full-justified text is more appropriate for publications aimed at a broad readership that expects a more formal, polished appearance. Further, full justification is often useful with multiple-column formats because the spaces between the columns (called alleys) need the definition that full justification provides.(Gerald J. Alred, Charles T. Brusaw, and Walter E. Oliu, The Business Writers Handbook, 7th ed. Macmillan, 2003) Justification on ResumesDo not set full justification on an ASCII resume. Instead left justify all lines so the right margin is ragged.(Pat Criscito, How to Write Better Rà ©sumà ©s and Cover Letters. Barrons Educational Series, 2008) Pronunciation: jus-te-feh-KAY-shen

ARGUMENT ANALYSIS Essay Example | Topics and Well Written Essays - 750 words

ARGUMENT ANALYSIS - Essay Example Initially, Kamenetz rationalized that legal age requirements must be flexible depending on circumstances, valid endeavors and supplemented with specifically identified requirements. As averred, â€Å"legal age requirements should never stand alone. They should be flexible and pragmatic and paired with educational and cognitive requirements for the exercise of legal maturity† (Kamenetz par. 4). Using cognitive faculties, the author progressed by using logical appeals through citing credible contemporary practices. One of the valid supports presented legal regulations in driving. As disclosed, driving laws epitomized the best model for justifying that an early orientation to driving classes would result in more positive outcomes, especially in terms of lesser fatal crashes. The statistics cited was sourced from the AAA Foundation for Traffic Safety which conducted a study which revealed that â€Å"the most restrictive of these programs are associated with a 38 percent reduction in fatal crashes among the youngest drivers† (Kamenetz par. 5). Using parallelism, the author expounded the early driving permit example to potentially include its application to voting through a proposed early voting permit. As suggested, a preliminary civics course could be used as a standard requirement for passing to qualify a young citizen to enforce the right to vote. The author further explored the applicability to empowering youngsters to expand the rights, not only to voting, but to include areas such as drinking, marriage, and responsible use of credit cards to manage financial obligations. The author indicated that â€Å"in reality, this is already when most people have their first jobs, their first drinks and their sexual initiations. The law ought to empower young people to negotiate these transitions openly, not furtively† (Kamenetz par. 7). However, the author failed to provide any counter-arguments to balance the proposed expansion of empowering teenage rs to these activities. The strengths of the author in supporting the contentions lie in the effective selection of examples which were effectively backed by reliable sources. The essay was structured in a clear and logical manner that flowed well. The tone was appropriate and formal to effectively manifest professionalism in treating the advocated lowering of voting age. There was no eminent overly expressed intention to use emotional appeal and therefore, the strategy of using logical appeal enhanced the author’s credibility in promoting the advocated cause. One noted weakness was the failure of the author to effectively reference the cited sources (such as the study published by the AAA Foundation for Traffic Safety). Moreover, there was a cited statistical figure at the concluding paragraph which was not appropriately cited: â€Å"Demographically, those over 85 are our fastest-growing group. By 2020, the entire nation will be about as silver-haired as Florida is todayâ⠂¬  (Kamenetz par. 11). These statements need citations to enable readers to verify their authenticity and reliability. Further, the concluding portion focused more on the threat or risks posed by the aging population that did not tie at all on the author’s thesis statement. There was lack of expounding support for recommending young teenagers at the earliest age of 16 to vote by either providing advantages and also balancing the

BUKE'S AND MERCHANT'S Essay Example | Topics and Well Written Essays - 250 words

BUKE'S AND MERCHANT'S - Essay Example The reason of this decline was nothing but protest form people putting at disadvantage from the coming technology. But the change came by itself, only by interaction of one factor with another. Merchant described scientific revolution as a change in scientist’s perspective to explore nature and attempt to use it for the betterment of society. Merchant believed that the scientific revolution was in fact the death of nature because scientists so deeply infiltrated with the nature of life that they became cause of death of the actual nature of life. Merchant also described scientific revolution as the desire to dominate nature by scientists and put an end to the image of Nature as a loving caregiver. As the revolution increases by, the concepts of healing, bringing life and changing life became controllable and alterable and hence put Nature as a resource in the society. Merchant also described this process as men dominion to women who were driven into submission and put them under men’s

Why I want to be a Nurse Essay Example for Free

Why I want to be a Nurse Essay I heard the familiar sound of the front door closing gently. My father was returning from work as a barber. Although he begins his day at 5:00 a.m. every morning, he usually returns at around 7:00 p.m. I never really questioned his schedule when I was a child, but as I entered high school I wondered how my dad could work so hard every day of the week and still enjoy what he does. The uncertainties of barbering are so great and so challenging. It never ceases to amaze me when my father wakes up every morning to start work, that he does so with gusto. The life of a barber can be laborious and stressful, yet my father continues to do his work with passionate enthusiasm. His dedication and pride mystified me throughout high school. Only after I entered college in my late 20s, did I start to understand how he could persevere and face the challenges of raising a family and running his business. I entered college like a small child wandering through a park. Never in my life had I been exposed to anything so grandiose and dominating. Born and raised in a rural town, I wasnt ready for the fast-paced life and crowds. I eventually grew into its lifestyle and learned to adapt to my new environment. I found my communication class, in which we discussed major issues in health care, especially interesting. The nurses dilemma particularly intrigued me: Doing everything to provide the best health care possible, but constrained by limited resources when the funds just are not available. These frustrating situations place a huge strain on nurses, and yet they persevere and continue to work long hours in hospitals, and clinics providing the best care they can. While thoroughly aware of the long hours a nurse must work and the challenges he or she faces, I am choosing medicine because of the unique satisfaction it provides the rewards of helping a sick human being. As I think about a nurses life, I also think of the many times I have watched my father sit silently at the dinner table, deep in thought, contemplating his options when his business was not bringing in enough income and the bills continue to arrive. I didnt hear him complain; I only heard him leave early in the morning and come home late in the evening to make sure that we had everything he did not as a child growing  up. I also saw determination and tenacity in my mother and father to never give up but to keep on trying to the achieve a higher goal. They both came from very large and poor families and were determined to not have me grow up without an education. I will harness that determination in my life and my quest to earn my degree in nursing. They showed me what it means to really enjoy a career. I can have that same enjoyment through nursing the same type of enjoyment my Parents had from tending to their jobs, and businesses. Becoming a nurse is a goal aspired to by many. As a barbers son, I have wakened early and returned home late from long days with my father. I have been able to experience uncertainties, challenges, and plain old hard work similar to that faced by nurses. But like the doctors in the hospitals and my parents in their work, I can find happiness and satisfaction in helping people through medicine. Despite all the hardship nurses face, I want to help people every day. Nursing is something worth stress and long hours. I finally understand my father. I now know how he can wake up every morning at 5:00 a.m. and work hard until 7:00 p.m. and now I will do the same for my family. I will heavily stress the importance of a college degree and a good work ethic. I feel that this is the reason more and more Hispanics are earning their college degrees; they dont want the hardships of their past generations to be placed on their children.

Evaluation of a Psychodynamic Theory of Personality Development Essay

Evaluation of a Psychodynamic Theory of Personality Development The basis of Freud's psychoanalytic theory was that the mind contained three parts: The Id, Ego, and Superego. He argued that the Id controlled the primal instincts such as aggression and sexual desire ('libido'), and was found in the unconscious mind. Its purpose is to gain immediate gratification, according to the 'pleasure principle'. The Id, he said, was in competition with the ego. This is because the ego, working on the reality principle, is the more rational, and conscious mind. The superego oversees the Id and ego, and creates the sense of what is right and wrong. Freud believed that the Id was innate, that the Ego developed by the age of 2, and the superego by the age of 5. This aspect of Freud's theory is supported by research carried out by Dr. Solms. In his study, PET scans illustrated that during REM sleep (where the participant was dreaming), brain activity in the limbic system (the part of the brain that controls emotions, senses and long-term m...

Bio Sketch Eminem

Phase 5 Individual Final Project Case Study of Marshall Bruce Mathers III (aka Eminem) Colorado Technical University Online Abstract Marshall Bruce Mathers III also known as Enimem is not only a rapper, record producer, actor, and Grammy award winner but also one of the most controversial and bestselling artists of the 21st century. (Eminem 2012) In this paper I have included a bio-sketch of his life from birth to his current day success. I have also provided a psychological explanation, in my opinion, of his behaviors using the behaviorist perspective as well as a comparison of those behaviors utilizing the humanistic theory.Additionally I have included a detailed outlook on Eminem’s upbringing using Erik Erikson’s human development theory, Lawrence Kohlberg’s foundational theory, Abraham Maslow’s theory of motivation-hierarchy of needs, and David McClelland’s three needs theory. To conclude this paper I will discuss how understanding human behavio r through the use of psychological behaviors is very useful. Biosketch of Marshall Mathers â€Å"Eminem† Marshall Bruce Mathers III later known as Eminem was born October 17, 1972 in St. Joseph Missouri. His mother, Deborah Mathers was only 15 at the time he was born.Deborah raised Marshall alone due to his father Marshal Mathers Jr. abandoning the family when Eminem was eighteen months old. (Eminem) Deborah rarely maintained employment for longer than a few months at a time. Deborah’s lack of stable employment caused the family to move multiple times between Missouri and Michigan. Due to the constant relocation and instability in his life Marshall spent much of his childhood living in subsidized housing projects In his biography Marshal states â€Å"I would change schools two or three times a year.That was probably the roughest part of it all,† (Eminem) The lifestyle he was forced to live left him feeling like an outcast, having no friends, keeping to himself, and constantly being beaten up at school. The abuse by his school mates along with his own mother abusing him left a large negative impact on his life. At age seventeen Eminem attended Lincoln High School in Warren Michigan. (Eminem) Even with his wide vocabulary range and habit of reading the dictionary for fun he struggled with the educational atmosphere and dropped out of school.Eminem stated, â€Å"I don’t feel that I am stupid but school just wasn’t for me. † ( Reece2012) His passion for rap started at the young age of four, beginning with rhyming words and battling his schoolmates in the lunch room. However he did not become serious about rapping until he was fourteen and later when making a name for him-self at the age of seventeen. (Reece 2012)Eminem explains that his biggest challenge was the constant rejection from the other rappers because of the color of his skin. This rejection caused even more anger to build up and eventually flow through his music later on in his career.Despite his reoccurring failure at rap battles and poor radio show appearances Eminem released his first album titled Infinite in 1999. (Reece 2012) The album sold less than 1,000 copies and did not make a profit. However, this was still the first hugely important step needed for the millions of dollars he would make during his career. After selling his first record the next life changing event occurred. On December 25, 1995 Eminem and his longtime girlfriend Kim Scott welcomed their daughter into the world naming her Hailey Jade Scott. Reece 2012) Despite Eminem’s new daughter being born he kept pushing his rapping career. During this time in his life he made many attempts to make a name for himself, but he continuously failed and eventually had nothing. The trials and tribulations he went through revealed themselves t loudly in the form of outrage during a rap battle in 1997. Eminem lasted an hour in this battle, throwing down every race card he was given earning him second place losing only because of one minor slip up.Furious at the feeling of failure once again he failed to notice that in the audience there were producers from Interscope Records. Producer Dr. Dre from Intersope eventually caught up with Eminem and signed him on the spot. (Eminem) In 1999 Eminem released The Slim Shady LP album making him an instant success and selling over three million copies. His music was comprised of childish humor, energy, profanity, and violence. Eminem’s lyrics often referenced his personal views on life and his with other people including his mother and wife Kim Mathers, which he later divorced.Even though many people view his music as profane, violent, drug promoting, and homophobic Eminem went on to release his next album titled The Mashall Mather’s LP released May 2000. This album went on to sale over 19 million copies and earned him a Grammy Award for Best Rap Album in 2001. Along with a Grammy this album is conside red to be among the greatest rap albums of all time. (Eminem) In 2007 after years of success Eminem nearly died from a drug overdose. Family problems, drugs, alcohol, and the loss of his daughter in a custody battle kept him from recording music until 2009.In late 2009 he announced that he had gone to rehab and produced the album Relapse. In 2010 Eminem released an album called Recovery. Both of these albums were auto-biographical albums relating to his addiction experiences bringing him back to mainstream rap. (Eminem) Eminem recently stated, â€Å"I started learning how to not be angry about things, learning to count my fucking blessings instead. By doing that, I’ve become a happier person. † (Eminem) I have chosen to focus on and investigate why Eminem focused on negative concepts throughout his music career.I think that he is an excellent example to why behavioristic perspective makes since. As I mentioned in the biographic sketch Eminem was constantly bounced arou nd, never having stability because he was raised by an abusive mother. He was placed into many situations where he was beaten, cussed at, and ridiculed for reasons beyond his control. Eminem was also forced to grow up in mostly poverty ridden housing projects that ran rampant with drugs, guns, and violence. I believe that because he grew up pretty much with the previously mentioned issues the behavior and norm for him was learned and often times came through in his music.In a lot of his songs he discusses that he is angry with his mother often times referring to her in a vulgar manner. In his song Puke he refers to his ex-wife and not wanting to be around her because she is disgusting and ridicules her. In the song I’m Sorry Mama he references to his childhood and being a failure and later talks as though he is happy his mother is dead. The second behavior I feel is learned is his addiction problem. Through song lyrics Eminem accuses his mother of being addicted to prescripti on drugs.He was raised in poverty ridden areas where drugs were very prevalent. He grew up seeing drugs as a way to cope and deal with life, and this environment made a lasting impression on him. In 2006 his career tapered down and he went through a divorce. At this point he reverted back to the behavior that he learned growing up; using drugs and alcohol are acceptable ways to cope. His music after his overdose reflects his new learned behavior and ideas from rehab. The next part of my case study focuses on Eminem’s motivations and development throughout his life.This is analyzed using Erik Erikson’s human development theory, Lawrence Kohlberg’s foundational theory, Abraham Maslow’s theory of motivation-hierarchy of needs, and David McClelland’s three needs theory. According to Erik Erikson’s psychosocial stages of development stage one is: Trust Versus Mistrust. This stage lasts from birth until eighteen months of age and is the crucial ti me frame that a child develops an attachment to a caregiver. (Editorial 95-97)I believe that Eminem did not have his needs met in this stage. His father was in and out of his life for most of this time period.Because of his absence Eminem did not develop a connection or attachment with his father. Although Eminem was living with and being raised by his mother there was a lack of trust/ attachment with her as well. At the time of Eminem’s birth Deborah was fifteen years old and using drugs. (Eminem) I believe that Deborah was stuck in Erikson’s fifth stage which is Identity versus Role Confusion. Being stuck in this stage made it difficult for her to give Eminem the tools necessary to have trust and an attachment to her. As Eminem got a little older he fell into Erikson’s third stage of Initiative versus which is Guilt.During this stage children begin to develop mental and physical activities that develop self-confidence. (Editorial 95-97) Eminem struggled with t his stage. He moved from school to school and he was picked on and abused. At this time he was also living in an abusive home. The abuse from school and home injured Eminem’s confidence and often made him feel alone and like an outcast. (Eminem) According to Eminem the only way he had of showing he had some confidence was by challenging rap battles starting at the age of four in the lunch room at school. Reece 2012) Although the battles in the lunch room may not have been the most appropriate way to obtain confidence it was how Eminem managed to make his way through this stage. Stage four is Competence versus Inferiority, also known as Industry versus Inferiority. This stage is when children develop social and intellectual skills, and become confident in their talents and competencies. (Editorial 95-97) Eminem excelled in this stage. It was during this stage that Eminem failed out of school and began focusing on his rapping career. Eminem endured the feeling of excessive fail ure and was often criticized for being white.His relationship with his mother during this stage was poor because of her constant ridicule of him for dropping out of school and pursuing a career in rap music. (Reece 2012) Even with the lack of support he pushed through and eventually he was recognized in 1977 by producer Dr. Dre. This recognition was a large part of why Eminem was able to complete this stage. Eminem had finally made a name for him-self and began to recognize and embrace who he actually was. This occurred in stage five of Erikson’s theory which is Identity versus Role Confusion.Eminem utilized this time to recognize what he had gone through in his life growing up. During this stage he raps about his life in many of his songs and is able to understand and explain why he is the way he is. It was also during this time that the role in life he played as â€Å"Marshall Mathers† was now non-existent. Eminem was now identified as a leading musician; and he was comfortable with this life and persona he had created for himself. According to Lawrence Kohlberg his theory of Moral development can be broken down into three levels and seven stages.Kohlberg believed that people functioning at lower levels of his theory are motivated by self-interest. (Editorial100-101) While Eminem is a smart individual the behaviors that he displayed for much of his life would have placed him in the first level of Kohlberg’s theory. Kohlberg believes that level one stage one is that children base decisions on seeking pleasure and avoiding pain or getting caught. Stage two is the cost benefit stage in which one acts out morally to get an award. (Editorial 100-101) Eminem is known as one of the most controversial artists in the 21st century.He seeks out pleasures by pushing limits in his songs that are against most people’s moral beliefs. He often acts in a manner that may not be acceptable, but often times got him rewarded. Eminem does not meet the criteria for level two or three of Kohlberg’s theory. Eminem doesn’t behave morally. He embraces and works off criticism rather than trying to avoid it. Eminem is far from meeting the stage three requirements of Kohlberg’s theory. He is still promoting violence, drugs, and alcohol; and his morals are not even close to what modern day society accepts as appropriate.Finishing up with Eminem’s adulthood it is best described by Erikson’s sixth stage which is Intimacy versus Isolation. By age thirty-five Eminem had been married and divorced twice to the same woman. Eminem lives the typical party life of sex with multiple women, drugs, alcohol, and, not much concern for other individuals or relationships. Even though Eminem has not led the perfect life he has remained proud of his daughter and career. Eminem was still releasing music as recent as 2010 and currently working in studios for a new album that he will be releasing later at no specific date.He continues to be just as widely known by today’s youth as he was when he originally debuted. Eminem clearly had some type of motivation which leads me to Abraham Maslow’s theory of motivation. I believe that Eminem strived to reach the Esteem Needs of Maslow’s pyramid. The Esteem Needs level he is in causes him to feel that he belongs and has a degree of importance. Recognition, attention, social status, and accomplishment are all motivators to reach this point. (Maslow) Eminem lacked a lot of these characteristics as a child and now he has fame from billions of fans.He is recognized by all races as being a brilliant rap artist and has accomplished his dream of being a musician. I believe that he made gaining recognition and fame so important that he skipped the safety needs stage. He used what little money he had on recording songs and going to rap battles instead of using it on food and a safe place to live. According to David McCelland’s theory of three needs Eminem’s motivations become clearer. Eminem had a huge need and want to succeed in rapping. Rapping was something he wanted bad enough that he pushed through a lot of hardships to obtain.The second part of McClelland’s theory is affiliation. Affiliation according to McCelland is the need for human interaction and positive relationships with others. (Editorial 184) This was not a motivation for Eminem; Eminem’s relationships were damaged as his career grew. For example, putting his mom’s past behaviors out for the public to hear or talking poorly about his daughter’s mom in the lyrics he raps. The third motivation which was power was definitely one of Eminem’s biggest motivations. Eminem uses his music to impact others with his bizarre lyrics and tales of a terrible life.He also had established the power to make people understand that just because he was white he still lived in poverty and became a rap star, and most importantly he got his life story told. Reflecting back on the behavioristic perspective I still find it to be true that most of his behaviors were learned. Eminem’s mother was undereducated and addicted to drugs. Because she was undereducated she like Eminem did not progress through the important stages of Erikson’s theory. How can it be expected for Eminem to go through all the stages when he was raised in a fashion of where the proper guidance was non-existent?Secondly in Maslow’s theory of Hierarchy needs a person should have their physiological needs met first, then safety, and then social needs. (Maslow) Eminem’s mother fell short in this area as well. Her concern to keep him safe and have a since of security were less than her need to socialize and be accepted by others. This seems to be the path that Eminem followed her example with. In phase one I focused on the behavioral perspective and analyzed Eminem’s need to have negative concepts throughout his music , and his addiction to drugs and alcohol.In this section of my case study I will analyze these same two behaviors. However in this section of my paper I will be using the humanistic theory. The humanistic theory explains the human behavior as based on the basic goodness of the person, rather than more biologically or socially mechanistic models. The humanistic theory explains that behaviors are a combination of here and now responsibility, worth and self-improvement. (Editorial 202) First I want to address Eminem’s constant use of negative lyrics that often refer to his past.As part of the humanistic approach Abraham Maslow created the hierarchy of needs theory. Maslow explains that the lowest level of needs is the physiological needs category. Eminem struggled with having his basic needs met as a child mainly because of the poor living conditions and because his mother did not provide for him. Eminem struggled with the next two levels of Maslow’s hierarchy safety need s and sense of belonging as well because the lack of safety and protection and sense of being loved during his childhood. Eminem managed to make it through his life and eventually made it to the fourth level of needs.The fourth level is his self-esteem; although he was now famous his self-esteem was is still pretty low. He valued the need to have self-worth and often got self-worth by building himself up and by using other’s flaws such as his mother’s to make himself look and feel better. He also did this to make it more obvious to others that he was forced to overcome obstacles in his life. This theory when applied to Eminem’s life is much different than the behavioristic theory outcome which showed his behaviors were learned from being in the environment he was raised in.However, the humanistic approach shows that he chose these behaviors because of the events that occurred in his life. His anger was not learned but was an outcome of the things he has gone thr ough throughout his life. The second behavior to look at is his drug and alcohol addiction. The humanistic theory explains the drug and alcohol addiction as a way for Eminem to increase his self-esteem. He could have also used his addictions to replace the lack of love and sense of belonging he felt throughout his life. He essentially used his addiction as a way to cope with the basic essential needs that were never met in his life.The humanistic approach explains his addiction as a filler in the needs hierarchy, something to give him what he lacks. He didn’t have love or the feeling of being needed; the alcohol took away that feeling and replaced it with another happy or high feeling. This is also very different from the behavioral aspect that showed he gained this behavior from learning it from is mom and or environment he grew up in. Either way you look at it from the behavioral approach or the humanistic approach you will get the same result. Eminem’s behaviors occ ur directly from events in his past.This is very helpful when explaining why he is the way he is, because it gives concrete reasons and not excuses for his behaviors. Psychological theories don’t leave much room for assumption which cuts out misunderstandings. Without the theories one may simply think that Eminem is controversial for the simple sake of wanting attention. I have learned a lot by breaking down Eminems’s life story and analyzing it. I learned that some of the behaviors we learn as children are instilled in us whether we realize it or not. I used to think that the saying,† It’s all I know† was an excuse.Looking further into the behaviors and matching them with different stages of Eminem’s life has given me a better understanding. This is definitely something that I can use while working with troubled youth at my current job. I also have learned that even if your life doesn’t follow the correct stages or theories motivations can make the world of difference. Eminem did not live the perfect life and did a lot of things out of order but he was motivated enough to succeed in what he wanted. All the theories are very helpful but still leave room for alterations.I guess it is life’s learning manual as best as you can get Now to reflect back on all of Eminem’s behaviors and the different theories I have used to break down his life and personality I will discuss whether his behaviors are normal or abnormal. Normal behaviors are defined as the behaviors, attitudes, and approaches to life expected for a given society. Abnormal behaviors are defined as the thoughts and behaviors that stand outside of what is expected for a given society. (Editorial 2011) Eminem clearly displays abnormal behaviors. Eminem shows behaviors that we as an American society tend to frown upon.He is very vulgar and publicly projects his thoughts of encouraging violence and alcohol through the use of his music. Eminem also tends to represent the â€Å"thug life† mentality dancing around sagging his pants, swearing, and promoting the use of drugs and violence during his concerts. Proper normal American behavior is very much against how Eminem behaves. Normal behaviors for American culture are hardworking, respectful, polite, and dignified conversation. Society often associates behaviors like Eminem’s as a representation of an under educated criminal.I believe that Eminem’s behaviors can be attributed to his past. According to the Psychoanalytic Perspective a person’s psychological disorders stem from unresolved childhood issues pertaining to sex drive and aggression; deals with subconscious impulses and influences on conscious thought and behavior. (Editoral 2011) Eminem has multiple childhood issues that deal with aggression, his impulses, influences and sex drive. He was abused and built the aggression towards others. He was very impulsive which I feel he learned from his mother constantly moving them around at the spur of the moment.He also growing up had a huge lack of love from his mother and very little female attention which can contribute to his need for affection as an adult creating a very unhealthy sex drive. My feelings on the use of case studies are still split. One of the big advantages of case studies is that you can determine a person’s personality, behaviors and social acceptance based off of theories that have already been made all you have to do is analyze and place them where you see fit. A disadvantage of the case study method would be that it is based off of one’s own thoughts and perspective hich leaves a lot of room questions and speculation. As I have been working week to week and reviewing the different theories I have learned a lot. I learned that that has been an influence from somewhere whether it be from a person’s environment or by simply having being born to a particular family (genetics) that a pers on’s behaviors can usually be directly linked. I have truly learned that the best way to understand someone is to put your-self into their shoes. Look at where they were brought up, family characteristics and traits they inherited. Psychology plays a massive part especially in my workplace.I work in an environment that is meant to help troubled youth become productive members of society. We focus on helping them obtain normal behaviors to make it in society. Now that I have a better understanding of why these youth make the choices that they do I have the necessary tools to help them in a more direct manner instead of guessing. For example, if I know that a kid has been moved from foster home to foster home because their mother or father was on drugs I can place them into one of the theories such as Maslow’s hierarchy and break down the behaviors and life events that they need to work through.I have also learned that there is probably a reason for the kids to act out s imply out of the thrill of being bad. I will continue to study psychology so that I may further my career with a better understanding. I also just simply find it to be very interesting to understand how a person’s brain works and affects their everyday life. Also by studying psychology I have a better understanding of myself. I see what my personality profile is and am more aware of how other people may perceive me.It also has opened my mind to be able to understand others in a more efficient way. I will apply the knowledge I have learned in this course and have already begun to do so in my career. I have a better understanding of the clientele I work with and will continue to expand on what I have learned. The final part of my paper focuses on the statement â€Å"You can’t understand others unless you understand yourself. † I still struggle with completely understanding myself and why I may or may not be the way I am. Although I an place myself into different t heories and it makes since there are still some open questions I have. I used the MBTI test and it made it a little clearer as to why I tend to gravitate to some other personality types. Since I know why I get along better with some people it also opened my eyes to understand why others may get along with each other for example bully kids and scape goat kids tend to stick to others that are like them. I see it in my particular workplace that quite often as a team builder amongst staff where we are required to learn each other’s personality.As adults in a working environment it helps us focus on learning each other better and lowers the amount of personal issues that we as a company have. I also feel that understanding other’s behaviors and personalities is helpful because you better understand who may be more suitable for a particular duty that needs done. I think that this course would be a valuable learning tool to everyone that works in the environment I work in. As a life skills trainer to troubled youth we are supposed to help them understand why they do what they do.How are we supposed to really be able to completely and fully help them if we can’t clearly explain it to them or ourselves why the behaviors they have are fixable or why they have them in the first place. As an addition to what training responsibilities I already have with staff at work I will be implementing that they learn some of these theories we explored. I also have already begun to use the personality type test to bring staff together as a starting learning experience for them to understand who they work with and the benefits of utilizing each other’s strong personality attributes.References Eminem. (2012) Biography. com. Retrieved 03:12, August 23, 2012 from http://www. biography. com/people/eminem-9542093 Eminem. Reece, Rod. (2012) Retrieved 03:25, August 23, 2012 from http://www. imdb. com/name/nm0004896/bio Editorial Board(2011) Introduction to Psycholo gy, Electronic Version. Pgs 95-97,100-101,184. Words of Wisdom LLC. Retrieved from course smart solutions database. Maslow’s Theory of Motivation(2012) Retrieved 01:51, August 30,2012. From http:www. envisionsoftware. com/articles/Masolw_Needs_Hierarchy

AirAsia Consumer Behaviour Essay

1.0. Introduction AIRASIA: AirAsia is a Malaysian company, that introduced the Low Cost Carrier service to the domestic market and eventually the asian region. Currently AirAsia is  the leader in this market segment. Before it becomes the AirAsia that we all know today, AirAsia was a poorly performed company owned by a government-link company (GLC) in Malaysia, DRB-HICOM. In 2001, it was sold to the current owner, Tony Fernandes and its TuneAir company, for a sum of only RM1.00 or approximately US$0.30, together with its accumulated debt of RM40 million (AirAsia, 2008). Within two years, Tony Fernandes exceeds everyone’s expectations, and turned AirAsia to a profit making company. By the third year it was listed in the Kuala Lumpur bourse with outstanding IPO (initial Public Offer) of RM717.4 million (AirAsia, 2008). In 2006, the AirAsia was given the use of LCCT terminal in Malaysia, because its passenger load have expanded to such a capacity. This assignment will describe how AirAsia, managed to become the company it is today, started with a fleet of only 1 aircraft in 2001, to a fleet of 72 aircrafts, flies over 61 domestic and 108 international destinations, and operates over 400 flights daily from hubs located not only in Malaysia, but also Thailand and Indonesia, and launched AirAsia X for longer haul flights with its wide-body aircrafts, through the eyes of Consumer Behaviour, from psychological drivers, sociological drivers and consumer decision making process. 2.0. Psychological Drivers of consumer behaviour There are psychological drivers that influence the consumer’s behaviour. They are; motivation, perception, learning, values, beliefs and attitudes, and lifestyle, are useful for intrepeting the consumer’s buying process and directing the company’s marketing efforts. 2.1. Motivation. Motivation is the energizing force that causes behavior that satisfies a need. The needs are hierarchical, from the basic of it and higher. 2.1.1. Hierarchy of Needs From this Maslow’s Hierarchy of Needs, before AirAsia, air travel is generally considered in the higher hierarcy of needs, esteem, where some people intend to show others their ability to travel by air, and visit destinatations that others can’t. This is what AirAsia realized, they created the tagline â€Å"now everyone can fly†, hence creating the awarenes to the people, and also created the motivation that now air travel is no longer  considered in the ‘esteem’ hierarchy of needs, people can travel just to fulfil their Love/Belonging needs, whether people travel to seek the ones they love, friends or family, or they travel to please those loved ones, such as holiday destinations, by air. 2.1.2. Means-end chain. Means-end chain follow a time-honered approach for thinking about motivational issues. The central premise — that objects have value only because they produce desirable consequences or enable one to avoid negative consequences — is at the heart of most modern conceptualizations of motivation (Atkinson, 1964, Lewin, 1951, Tolman 1959). The above chain shows that at the end of the day, a consumer who purchase AirAsia as way of their air travel, will have excess money to save or to spend on something else in their travel or holiday. The ad above, shows that because of the AirAsia’s cheap price of airticket to London, consumers get to spend their money on something else, like shopping and visiting heritages places in London. AirAsia marketing people created the motivation of a desirable consequences if consumer purchase their service 2.2. Perception. Perception is â€Å"the process of assembling sensations into a useable mental representation of the world,..perception creates faces, melodies, works of art, illusions out of the raw material of sensation† (Coon, 1983) or to summarize, is the process by which physical sensations are selected, organised and interpreted. Individuals with the same need might not purchase or choose similar products or service due to the difference in perception. From the perceptual process model above (Solomon, 2006), AirAsia succeded in creating stimulations and attentions, and try to generalized the perception of people that now everyone can fly. Obviously they stimulate the sights first, by using the same tagline in every ads, media and online and billboards. Thus, consumers remember this information, which results when they want to purchase an airline ticket, AirAsia is the first choice comes to mind. 2.3. Learning Learning is â€Å"the process by which relatively permanent changes occur in behavioural potential as a result of experience† (Anderson, 1995). AirAsia’s marketing people understand consumer’s learning process affecting their decision making. 2.3.1. Behavioural Learning. Repeated exposure to an experience will result in the process of developing an automatic response to that particular situation. In the AirAsia case, the company is trying to develop that automatic response is choosing AirAsia as their airline, everytime a customer wants to buy an airline ticket. e.g: As AirAsia owns by Tune group who also owns the Hotel chain of Tune Hotel, the company able to sell air tickets together with hotel fares, resulted in cheaper and convenient way to travel. Customers learned that through the website, they can purchased the air ticket together with hotel. This resulted in repeated behaviour of purchasing AirAsia ticket, as the customer find it more convenient. 2.3.2. Cognitive Learning. AirAsia is trying to make connections between the two ideas of purchasing airline ticket together with the hotel. But now, as the customers uses the AirAsia website to purchase the air ticket, they can also choose a wider range of hotel choices, not just the AirAsia’s own Tune Hotel Chain. AirAsia through their website now also act as an agent, where customer, as they’re saving money by buying airasia’s ticket, have the options to spend more whether to indulge in more luxurious way of staying, by choosing more luxurious hotels that now available in the company’s website. The above screenshot of airasia’s website shows that cosumers can purchase airticket and hotel vouchers at the same time. 2.3.3. Brand Loyalty. One of the way of doing applicating learning principles by AirAsia is introducing their reward programs to AirAsia’s customers, there are the frequent flyer miles, or free ticket, or holiday vouchers to give away to its customers. These things reinforce their behaviour and build brand loyalty toward AirAsia itself. AirAsia is trying to educate the people, they themselves become the catalyst of the learning process. The outcome of learning is memory. By putting inputs and information out there, â€Å"now everyone can fly†, even the people who are not in needs of air travel, learned that there is now a cheap way to fly. Hence, this information is recovered from memory when these consumers are in need of air travel, and choose AirAsia. 2.4. Beliefs and Attitudes. Beliefs and attitudes play an essential role in influencing the buying decisions of consumers. No matter how good the service is, but if the consumer feels it is useless, he/she would never purchase it. From the attitude-towards-the-ad models, AirAsia, creates such an exposure to ads for consumers, with the same theme of red and white, in their billboards ads, website’s look, magazine and newspaper’s ads, thus affecting the beliefs towards the AirAsia brand. Constant exposure to these ads and commercials, with red and white coloured themed, create the attitude of choosing AirAsia, when the time is come for consumer to make a choice. 2.5. Lifestyle. A person’s activities, interests and opinions, often resulted in that particular person’s lifestyle. The technology nowadays created a new lifestyle in people’s life. Internet and smartphones is becoming more and more important to people. AirAsia recognized this, beside website as their purchasing portal, now people also can purchase air ticket and hotel voucher as well through their smartphones, by creating application for smartphone’s plattforms such as iOS and android. 3.0. Sociological Drivers of consumer behaviour 3.1. Personal Influence. Personal influences resulted from the interaction between one individual and others. These influences can also come from opinion leaders, where one individual can exert certain infulence over other people. e.g., in a working environment, when a manager decided to use AirAsia, even for his/her personal travel, his/her subordinances will be influenced to do the same  thing. 3.2. Reference Groups. When a certain individual looks to a group of people, as a basis of self-appraisal or as a source for personal standards, these group of people can be considered as Reference groups. Marketers must understand: how groups influence individual behaviour, how group influences vary accross products and brands, how to use group influences to develop effective strategies. Recognizing these groups can help the marketing people of AirAsia for their marketing strategies. There are three types of reference groups to create a difference in marketing implications: 3.2.1. Membership group. A membership group is where an individual is actually belong to. 3.2.2. Aspiration group. An aspiration group is a group where an individual want to be indentified to. 3.2.3. Dissociative group. A dissociative group is a group where one individual wants to maintain a distance to, because of differences in values or behaviour. 3.3. The Family. Differential influence of family members can affect the pruchasing decisions. AirAsia recognized this by introducing one credit card for all transactions in their home website. In asian region, in a family, decision usually carried out by the head of the family (the father), or the one who is providing for the whole family. Thus, even where a situation like a joint decision making is arised, the father who has the biggest income usually make the decision. In their website, a father, can create a username, which already included with all the credit card’s data. In this case, any family member who wants to purchase air ticket can easily use their husband’s/father’s username. 3.4. Social Class. Social class is a relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behaviour are grouped. The determinant of social class usually include occupation, source of income and education. AirAsia’s marketing strategies and advertisement spotted these social classes in society, especially the middle-class. The  rise of middle-class economy in asia pacific region created more value-oriented consumer, where value for money is important. Co-workers, students even housewives group can now easily travel and spend holiday together. 3.5. Culture Culture refers to the set of values, ideas and attitudes that are accepted by a homogeneous group of people and transmitted to the next generation. The South East Asian region, where AirAsia is based, is translated to a growing market. By studying the buying patterns of these people, AirAsia can focused their marketing strategies. These growing market in South East Asia, which also recognized by the growing economies, means more and more people have an extra disposable income. The South East Asian people are easily affected by others. A trend is easily formed, if a group of workers, families or students are using AirAsia to travel and explore new places and shared their experiences through social media, it can easily influence other similar groups in the society to do the same thing. 4.0. Consumer Decision Making process. 4.1. Problem recognition. First stage of the consumer decision making process is the problem recognition. At this stage, a consumer is perceiving a need. In AirAsia’s case, is the need to travel. In some AirAsia’s advertisement, the marketing people shows a numerous travel destination, with each separate own picture, and shows how cheap it is now to get to those places by using AirAsia as their airline. Hence, it is underlining the need of the people. This relates to marketing mix, of PRODUCT, PRICE and PLACE. For PRODUCT and PRICE, no airlines before airasia can provide this low fare of airtickets. As for PLACE, airasia provides more destination regionally than any other airlines and also have new sales office in major cities not just in Malaysia, but also Indonesia and the Phillippines. Another thing, the internet booking, how airasia manage to save consumer’s time in purchasing of airticket, people can now buy their airtickets online, or even from their smartphones. The ad shows how cheap it is to travel to Paris. The need to travel,  especially overseas, maybe as honeymoon, is already there, but now AirAsia, with these commercials all over the place, is enhancing that need. 4.2. Information search The information search by the consumers, clarify what options are there available to them. Which airline is the cheapest, which one is the most comfortable, hassle free and so on. There are two steps of information search; 4.2.1. Internal Search. Internal search is where one search one’s memory, recall any previous experience or information, in this case, related to air travel. An individual may remember how hard it is to purchase a ticket using a physical store, where the need to be at the travel agent physically and purchased the ticket. In marketing mix, PROMOTION, airasia is going all-out with their â€Å"now everyone can fly† tagline. Consumer can see this tagline everywhere; billboards on roadsides, magazines, newspaper, even on news website as pop-up advertisement. Airasia is trying to plant this tagline inside everyone’s mind, hence, by the time they want to purchase airticket, they straight away remember of airasia’s â€Å"now everyone can fly†. 4.2.2. External Search. Sources for external information are usually friends and family, public sources, and marketer-dominated source. Marketer-dominated sources are where AirAsia’s marketing team excelled at. Their advertising aggressive all over the place and media, their websites are constantly updating with new time-limited promotions, causing people to access it more often. Now, consumer’s can even subscribe for their newsletter by emails. In relation to marketing mix, airasia provide new PRODUCT/SERVICE. The screenshot above shows AirAsia comes up with hassle free website, with its flash page technology, that shows multiple destinations pictures that always changing in the home page. 4.3. Evaluation of alternatives At this stage, a consumer is evaluating what are the alternatives of choices  he/she has. The company will always enhancing what are their superiorities over competitors. PRICE is one obvious thing why consumer choose AirAsia, theirs will often cheaper than others. Other way doing this is always one step ahead in the technology side of marketing. AirAsia is the first airline that providing online purchasing through the internet. Now, where other low-cost airline also have the same feature on their website, AirAsia have come up with smartphone application. This application can be downloaded to a consumer’s smartphone, and he/she can easily make flight queries or purchasing ticket(s) or even buying hotel voucher, just by using his/her smartphone. 4.4. Purchase decision At this stage, consumer are making their decision in which airline service to choose. AirAsia’s marketing people understand at the previous stages of CDP, they have excelled. Hence, at this stage, their marketing mix, PRODUCT, PRICE, PROMOTION and PLACE of AirAsia have succesfully target the consumer and guiding them into purchasing their service. 4.5. Postpurchase behaviour At this stage, the consumer compares the service they purchased with expectations and is either satisfied of dissastified. Expentancy disconfirmation with performance approach (Oliver, 1997) and the balancing paradigm (Fournier and Mick, 1999) are two current theories of consumer satisfaction. Satisfaction more likely to lead to repeat purchase/loyalty and positive Word of Mouth (WOM). Dissatisfaction more likely to lead to brand switching, complaints and negative word of mouth (WOM). In AirAsia’s case, they try to minimize the consumer’s expectations as low as possible. The two pictures above are the screenshot of airasia website when consumer purchasing airticket. It clearly shows that passengers will not get in-flight refreshment, no complimentary luggage, no choice of seats, unless they purchase all of these things in the website. By doing this, AirAsia managed to get their customer’s expectations as low as possible, beacuse they don’t promise other than the service that you, as a customer, already purchased online. 5.0. Conclusion Airasia has established themselves as a profit making company and a succesful low cost carrier that prompted other airlines in the south east asian region to do the same thing. This company build their brand name with their tag line â€Å"now everyone can fly†, telling people that flying is now more affordable and easy. This tagline is also shaping their marketing mix. For their Product, Price, and Place, airasia clearly introduced a new way of flying by airlines, a cheap and easy one. At Consumer Decision Making process, the Product and Price influenced consumer at the Problem recognizition and Information search step process. With Promotion, they influence the steps of Information search and Purchase decision in the CDP process. Airasia is so aggressive in their promotional activities, by putting their tagline â€Å"now everyone can fly† in every advertisement and commercials. By understanding the psychological drivers and sociological drivers of consumer, airasia have executed its marketing plan briliantly, putting the type of advertisement that suitable. By understanding the Consumer Decision making process, AirAsia provide what kind of values that consumer seeks and asses in the information search, and evaluation of alternatives stages. By the time consumer making their purchase decision and postpurchase behaviour, these values are good enough to make them purchase airasia’s service and by not giving the consumer high expectations from the first time, the satisfaction rate from consumer is high. The succes story of AirAsia marketing strategies shows how important it is for a brand to understand the psychological drivers, sociological drivers and the decision making process of consumer behaviour. 6.0. Bibliography AirAsia.com, 2013. Corporate profile. [online] Available at: [Accessed 22 December 2013]. Cohen, J, B, and Warlop, L. A Motivational Perspective on Means-End Chains. [online] Available at: [Accessed 30 December 2013]. Hawkins, D. I., Best, R. J. and Coney, K. A., 2001. Consumer Behaviour: Building Marketing Strategy. 8th ed. New York: Irwin/McGraw-Hill. Lim, Y, K., Mohamed, R., Ariffin, A. and Guan, G, G., 2009. Branding an Airline: A Case Study of AirAsia. [online] Available at: [Accessed 22 December 2013]. Management of Technology, 2009. The AirAsia company strategic management:†How AirAsia can be a leader in the lowest cost carrier in the airplane industry†. [online] Available at: [Accessed 22 December 2013]. MANAGEMENT STUDY GUIDE, 2013. Social factors affecting Consumer Behaviour. [online] Available at: [Accessed 25 December 2013]. MANAGEMENT STUDY GUIDE, 2013. Psychological factors affecting Consumer Behaviour. [online] Available at: [Accessed 25 December 2013]. Onwutalobi and Claret, A., 2008. Understanding Marketing Mix in AirAsia Airline Bhd. [online] codewit. Available at: [Accessed 30 December 2013]. Sdsu, 2013. how to print notes. [online] Available at: [Accessed 25 December 2013]. Schiffman, L. G. and Kanuk, L. L., 2000. Consumer Behaviour. 7th ed. New Jersey: Prentice-Hall, Inc. The Market, Media, Life., 2013. MARKETING 101: PSYCHOLOGICAL FACTORS OF CONSUMER BUYER BEHAVIOUR. [online] Available at: [Accessed 25 December 2013]. The Market, Media, Life., 2013. MARKETING 101: SOCIAL FACTORS AFFECTING CONSUMER BUYER BEHAVIOUR. [online] Available at: [Accessed 25 December 2013]. THE TIMES 100, 2013. Marketing mix (Price, Place, Promotion, Product). [online] Available at: [Accessed 30 December 2013]. USC Marshall, 2008. Consumer Behaviour. [online] Available at: [Accessed 25 December 2013]. Yaashoda, Y., 2012. AirAsia Berhad: Strategic analysis of a leading low cost carrier in the Asian region. [online] Available at: [Accessed 22 December 2013]. Yeoh, E. and Chan, J, K, L., 2011. Malaysian Low Cost Airlines: Key Influencing Factors on Customers’ Repeat Purchase Intention. [online] IDOSI Publications. Available at: [Accessed 22 December 2013]. Yuswohady., 2012. Consumer 3000: Revolusi Konsumen Kelas Menengah Indonesia.

Quotes for Saying Goodbye

Quotes for Saying Goodbye Moving on sometimes becomes inevitable. Whether it is to pursue a new job opportunity, go to school, or care for a loved one, people often relocate. When you move away, it can be challenging to leave your old life behind and say goodbye to friends, family, neighbors, and colleagues. Finding the words to express how you feel can be even harder. Saying goodbye becomes a little easier with the help of quotes from famous writers, artists, and entertainers. You can borrow some of their tender words and use them in your saying goodbye messages, cards, and presents. The words will reverberate in the hearts of your loved ones. J.M. Barrie Never say goodbye because goodbye means going away and going away means forgetting. Alfred Tennyson Gone- flitted away,Taken the stars from the night and the sunFrom the day!Gone, and a cloud in my heart. Ernie Harwell Its time to say goodbye, but I think goodbyes are sad and Id much rather say hello. Hello to a new adventure. Trey Parker Saying goodbye doesnt mean anything. Its the time we spent together that matters, not how we left it. Tom Petty You and I will meet again, When were least expecting it, One day in some far-off place, I will recognize your face, I wont say goodbye my friend, For you and I will meet again. Genevieve Gorder And the relationships that happen become so intense, deep, involved, and complex and really hard to say goodbye to. The hardest part of the show is saying goodbye when its all done. It really breaks you. William Shakespeare Parting is such sweet sorrow that I shall say goodnight till it be morrow. Ann M. Martin I wonder how you say goodbye to someone forever? Angela Ruggiero It feels right. But its emotional. Saying goodbye to anything youve done that long is hard. Robert Southey No distance of place or lapse of time can lessen the friendship of those who are thoroughly persuaded of each others worth. Richard Bach Can miles truly separate you from friends? If you want to be with someone you love, arent you already there? Victor Hugo Promise to give me a kiss on my brow when I am dead. I shall feel it. George Eliot Only in the agony of parting do we look into the depths of love. Kay Knudsen Love is missing someone whenever youre apart, but somehow feeling warm inside because youre close in heart. Nicholas Sparks The reason it hurts so much to separate is because our souls are connected. Dr. Seuss Remember me and smile, for its better to forget than to remember me and cry. Helen Rowland A man never knows how to say goodbye; a woman never knows when to say it. Henry David Thoreau Nothing makes the earth seem so spacious as to have friends at a distance; they make the latitudes and longitudes. Meredith Willson Where is the good in goodbye? R.M. Grenon Goodbye, goodbye, I hate the word. Solitude has long since turned brown and withered, sitting bitter in my mouth and heavy in my veins. Jarod Kintz Goodbyes, they often come in waves. Cassandra Clare You endure what is unbearable, and you bear it. That is all. A.A. Milne How lucky I am to have something that makes saying goodbye so hard. Charles Dickens The pain of parting is nothing to the joy of meeting again. Paulo Coelho If you are brave enough to say goodbye, life will reward you with a new hello. Charlie Brown Goodbye always makes my throat hurt. William Cowper Absence from whom we love is worse than death, and frustrates hope severer than despair. Khalil Gibran Ever has it been that love knows not its own depth until the hour of separation. Yann Martel It’s important in life to conclude things properly. Only then can you let go. Otherwise you are left with words you should have said but never did, and your heart is heavy with remorse. Alan Alda The best things said come last. People will talk for hours saying nothing much and then linger at the door with words that come with a rush from the heart. John Gay We only part to meet again. Mahatma Gandhi There are no goodbyes for us. Wherever you are, you will always be in my heart. Helen Keller So long as the memory of certain beloved friends lives in my heart, I shall say that life is good. Rumi Goodbyes are only for those who love with their eyes. Because for those who love with heart and soul there is no such thing as separation. Irish Blessing May the road rise up to meet you, may the wind be ever at your back. May the sun shine warm upon your face and the rain fall softly on your fields. And until we meet again, may God hold you in the hollow of his hand. Claudia Adrienne Grandi If I had a single flower for every time I think of you, I could walk forever in my garden.

Welding - Plumbing - Learn a Trade, Find a Job

Welding - Plumbing - Learn a Trade, Find a Job It’s probably fair to say that nobody wants to experience the Great Depression again. Ever. The unemployment rate hit 20.1 percent in 1935. Our senior generations remember those days well. It seems you don’t easily forget being hungry. The U.S. Department of Labor reports that in January, 2009, the unemployment rate in the U.S. was 7.6 percent. People are responding by taking action, some of them by going back to school to learn a trade or finish a degree. Welding or CNA Anyone? â€Å"Interest in our Certified Nursing Assistant (CNA) classes is way up,† said John Kenney, Director of Continuing Education at Arkansas State University – Mountain Home (ASUMH). â€Å"Our welding technology program has seen the largest jump.† Kenney increased his welding faculty this semester to provide more classes. ASUMH now offers evening classes Monday through Friday and day classes Friday and Saturday, and most are filled to capacity. â€Å"Im seeing a definite shift this semester,† Kenney said, â€Å"from retirees who just want to learn to weld to a younger group of students who are in their late 20’s, early 30’s who are looking for a change in careers or who want to start a new career. As you would expect, some have been laid off from their jobs or are underemployed. They seem to be a motivated group who are eager to learn.† Kenney reported that many are choosing to document their skills through national certification testing such as that provided by the American Welding Society. Add a Degree to Your Trade Knowledge At the University of Minnesota, Bob Stine, the Associate Dean of the College of Continuing Education, Degree and Credit Programs, sees increased interest in the B.A. degree they offer in Construction Management. It’s designed for people who already have a two-year Associate’s degree and want to advance their careers. Students come in as juniors. â€Å"There’s a heavy dose of applied business courses,† Stine said, â€Å"so students learn the business side of the background they already have in a certain trade.† The U of M also offers a new online degree completion program for students who have at least two years of college and want to finish their degree. The innovative program starts with one face-to-face introductory class and is completed online. â€Å"The first class is about self-reflection,† Stine said, â€Å"in which students ask themselves why they’re going back to school, why it’s rational, and what their desired course list looks like. They say at the end, ‘Now I understand what I’m doing and why,’ and off they go.† How About an Environmental Occupation? The Water Quality courses at the Training, Research Education for Environmental Occupations Center (TREEO) at the University of Florida are popular and appreciated. This is what one student had to say, â€Å"My confidence level shot up, and the most valuable portions of the course to me were the math, trouble-shooting, and treatment processes.† Even the smallest towns need water-treatment personnel. It’s one of those jobs we tend to take for granted. UF also provides courses in everything from health professions and insurance to law and real estate. Dr. Eileen I. Oliver, is Interim Dean and Professor of the Division of Continuing Education there. Overall, Enrollment is Up â€Å"Overall, enrollment is up this semester at ASUMH for all classes and I believe at most 2-year colleges,† Kenney said. â€Å"Money is tight and community colleges offer good value for dollars spent.† ASUMH is beginning new CNA classes each month and they’re usually at maximum enrollment. Kenney is seeing several students who have been working in housekeeping or who have been employed as aids who want to increase their skill-level for higher-paying jobs as Certified Nursing Assistants. Charles Russell, a learner representative who answers an information line at the U of M, shared his take on the changes he sees in callers to the university. â€Å"My instincts tell me we are getting fewer passive inquiries and more decisive action from learners,† Russell wrote. â€Å" ‘I am thinking about’ is being replaced with, ‘I need to.’ To me, this subtle shift is the result of the economy forcing the decision as people react to their personal anxieties over the current economic uncertainties. Being proactive gives a person the feeling of control over their situation.† The U of M is also seeing a definite â€Å"increase in the number of people seeking individual appointments with our career and lifework counselor,† according to Rachel Wright, Marketing Communications Associate. All of this is good news for non-traditional students considering going back to school to either protect a job they love or to find a more secure position. Take the advice of these professionals. Check out what your local community colleges and universities have to offer you. Ask how they make it easy for you to take classes while you’re working and raising a family. Make an appointment with a counselor. Take action. You don’t ever have to go hungry.

Should the NHS treat patients with smoking related cancers Essay

Should the NHS treat patients with smoking related cancers - Essay Example By the late 1980s when the idea was first come under consideration, the NHS was suffering from a severe lack of resources. This was the result of three factors. Firstly, because of the policies of the government, which was cutting back on public expenditure. Secondly, because of the increasing numbers of elderly with their demands on the health services and thirdly, the increasing demand for higher standards of health. The situation was so bad that districts were not paying their bills, and operations were being cancelled. Waiting lists were increasing rapidly. As a result, a review of the NHS was announced. The Government Review produced a list of the strengths and weaknesses of the NHS, and suggested that one of the main problems lay in the lack of incentives for employees of the NHS to make savings and be more efficient. The government was strongly influenced by an economist, Enthoven, who argued that by introducing an internal market to the NHS, managers would be encouraged to become more efficient and without extra spending many of the NHS could be solved. He claimed, " there is nothing like a competitive market to motivate quality and economy of service "(Carrier, 1998, p.145). What Enthoven meant by the internal market, was that each hospital or community care unit would compete against others to win contracts to care for specified numbers of patients. This is similar to the situation faced by companies in the private sector of the economy, which compete against each other to win commercial contracts. For the treatment of smoking related cancers patients the idea of competition between hospitals and community care units was the basis for the NHS and Community Care Act of 1990. The NHS reforms, which came into effect in 1991, aimed to give patients, wherever they lived in Britain, better health care and greater choice of service. (Collee 1996, 1-7)Therefore the concept of the internal market was introduced, according to which, the 'providers' of healthcare were to be separated from the ' purchasers ' of healthcare. The idea was that by giving the purchasers the freedom to choose where to buy the best care, including the private sector, the system would place competitive pressure on the providers to offer greater quality, efficiency and value for money. Fundamental changes had to be made to the traditional relationship between the various parts of the NHS to make the new system work. Health authorities ceased to run the service directly and become purchasers of healthcare from a range of providers (hospitals, community services, ambulance services) who, in turn, were given the opportunity of becoming NHS Trusts. They were to be self- governing bodies with the freedom to decide things like staff numbers, rates of pay and what to charge for their services. Though independent of local health authority control, trusts remained part of the NHS. They had to provide a range of care accident and emergency services, but can choose which other services to concentrated on. A central role in the new system was reserved for family doctors who, for the first time, were offered budgets to buy a range of services for their own patients, such as non- emergency surgery,

Compound Interest and the Power of Saving Essay

Compound Interest and the Power of Saving - Essay Example Interest in a nut shell is the cost of buying and selling money. The Banks buy money from you when you deposit money in the savings accounts or Certificate of Deposits at the Banks. The Banks give you a rate of interest on those accounts. But what do banks get out of that They then sell the money through loans and credit cards. So let us suppose the Banks give you 3% interest rate on the savings account and get 8% interest rate on a loan they give out. Essentially they make a profit of 5 % on that money. Now what is compounding of interest Simply put when interest is being paid on some money, that interest is added to the money and then the interest clock starts ticking on the new amount. Though it does not particularly sound exciting it is a very powerful concept and if utilized well can financially benefit anyone who understands it. To understand this concept an old parlor trick question can help. That question is, what would you prefer $1000 everyday for a month or a penny doubled everyday for the month (i.e. 1 cent the first day 2 cents the second day 4 cents the third day etc.). The mathematically astute person knows that this is a no contest and the person taking the penny doubling offer wins by a huge margin. The compound interest can be explained like this .Simple interest as we already know is the interest that is derived from only the investment in a principal amount. Say we take $100 and put it in an investment for one year at a simple interest rate of 10%. We multiply the interest rate of 10% times the principal amount of $100 to derive an interest payment of $10. This seems fairly obvious and straightforward. But let's look at what happens in the second year if the interest is not paid out. In a "compound" investment, the interest is not paid out to the holder; it is built up within the investment. Consider our $100 above. If the interest was paid out after the first year, we would get our $10 in interest and have our original $100 still invested. If the interest is not paid out, however, we would have our original principal of $100 plus $10 in interest for a total of $110 at the end of the first year. This entire amount would bear the original interest rate of 10% for the second year. Not only would we get 10% or $10.00 in interest on the original principal of $100, we would also get $1 which is 10% on the $10.00 interest from the first year. Our total interest received would be $11. This would continue into the third year. At the end of the second year, since we have not paid out any interest, we would start with our $110 from the end of the first year plus the $11 we earned in the second year. This would give us a third year opening balance of $121 which would bear interest of 10% for the third year. Our 10% interest on $121 equals $12.10. Assuming we still don't pay out any interest, we will now have a total investment of $133.10. Well it still does not look too exciting. But let us extrapolate this further. If we leave t his $100 alone for about 30 years we will end up with a $ 1000. Now that is interesting but definitely not exciting. Well how about this using the same mathematics if you save a $100 a week in thirty years that is One Million dollars. Now that without any doubt is exciting. But this sounds too good to be true, so the skeptic in me says that most likely in 30 years Million dollars would be